What is likelihood to churn in SAP CRM-ANA - CRM Analytics?

SAP Term: likelihood to churn

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: The probability of a customer discontinuing business with the company.

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• Key Concepts: 
  Likelihood to churn is a metric used in Customer Relationship Management (CRM) Analytics to measure the probability of a customer leaving or canceling their subscription or service. It is calculated by analyzing customer data such as past behavior, demographics, and other factors. 
  
  How to use it: 
  The likelihood to churn metric can be used to identify customers who are at risk of leaving and target them with special offers or incentives to retain them. It can also be used to identify trends in customer behavior and develop strategies to reduce churn. 
  
  Tips & Tricks: 
  It is important to regularly monitor the likelihood to churn metric in order to identify potential issues and take corrective action. Additionally, it is important to consider other factors such as customer satisfaction when evaluating the likelihood to churn. 
  
  Related Information: 
  The likelihood to churn metric is closely related to other metrics such as customer lifetime value (CLV) and customer retention rate (CRR). Additionally, it can be used in conjunction with other CRM analytics tools such as predictive analytics and segmentation analysis.