What is expected in SAP CRM-ANA - CRM Analytics?

SAP Term: expected

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: The proportion of successful sales to total potential sales that the sales manager or representative predicts for the selected time frame.

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• Key Concepts: 
  Expected is a term used in CRM Analytics to refer to the expected value of a metric. It is the value that is expected to be achieved based on past performance or other factors. It is used to compare actual performance against what was expected. 
  
  How to use it: 
  Expected values can be used to measure the performance of a metric over time. For example, if a company has an expected value for customer satisfaction, they can compare their actual customer satisfaction scores against the expected value to see how they are performing. This can help them identify areas where they need to improve or areas where they are exceeding expectations. 
  
  Tips & Tricks: 
  When setting an expected value for a metric, it is important to consider the context of the data. For example, if customer satisfaction scores are being compared against an expected value, it is important to consider factors such as seasonality or changes in customer demographics that may affect the expected value. 
  
  Related Information: 
  Expected values can also be used in predictive analytics to forecast future performance. By using historical data and other factors, companies can create models that predict future performance and set expectations accordingly. This can help them plan for future growth and ensure that their goals are achievable.