What is deviation analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: deviation analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Measures the business partner or customer deviations. In customer migration analysis, the business partners or customers present in the first analysis but not in the second, are said to have "deviated".

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• Key Concepts: 
  Deviation analysis is a feature of the CRM Analytics component of SAP. It is used to compare actual performance against expected performance, and identify any discrepancies or deviations. This helps to identify areas of improvement and potential risks. 
  
  How to use it: 
  Deviation analysis can be used to compare actual performance against expected performance in a variety of ways. It can be used to compare sales figures, customer satisfaction ratings, or any other metric that can be tracked over time. The analysis can be done on a daily, weekly, monthly, or yearly basis. 
  
  Tips & Tricks: 
  When using deviation analysis, it is important to set realistic expectations for performance. This will help ensure that any discrepancies or deviations are identified quickly and accurately. Additionally, it is important to track multiple metrics over time in order to get a comprehensive view of performance. 
  
  Related Information: 
  Deviation analysis is closely related to trend analysis, which is used to identify patterns in data over time. Additionally, deviation analysis can be used in conjunction with predictive analytics to forecast future performance and identify potential risks.