What is customer base in SAP CRM-ANA - CRM Analytics?

SAP Term: customer base

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Group of customers who buy products or services from a company repeatedly.

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• Key Concepts: 
  Customer base is a term used in SAP CRM Analytics to refer to the total number of customers that a company has. It includes both current and potential customers, and can be used to measure the success of a company's customer acquisition and retention efforts. 
  
  How to use it: 
  The customer base can be used to measure the success of a company's customer acquisition and retention efforts. It can also be used to identify trends in customer behavior, such as which customers are more likely to purchase certain products or services. Additionally, it can be used to identify opportunities for growth, such as targeting new markets or expanding existing customer relationships. 
  
  Tips & Tricks: 
  When analyzing the customer base, it is important to consider both current and potential customers. Additionally, it is important to consider the different types of customers that a company has, such as loyal customers, new customers, and those who have not yet purchased anything from the company. This will help to identify opportunities for growth and improvement. 
  
  Related Information: 
  The customer base is closely related to other metrics such as customer lifetime value (CLV) and customer acquisition cost (CAC). CLV measures the total value of a customer over their lifetime with a company, while CAC measures the cost of acquiring a new customer. Both metrics can be used in conjunction with the customer base to gain insights into a company's performance.