What is view rate in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: view rate

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The ratio of actually displayed ads to the number of delivered ads.

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• Key Concepts: 
  View rate is a metric used in SAP CRM-ANA-MKT Marketing Analytics to measure the effectiveness of a marketing campaign. It is calculated by dividing the number of views of a campaign by the total number of impressions. This metric helps marketers understand how many people are actually engaging with their campaigns and how effective their campaigns are.
  
  How to use it: 
  To calculate view rate, you need to first determine the total number of impressions for a given campaign. This can be done by looking at the total number of people who were exposed to the campaign, either through an advertisement or other means. Once you have this number, divide it by the total number of views for the campaign. This will give you the view rate for that particular campaign.
  
  Tips & Tricks: 
  When calculating view rate, it is important to remember that not all views are equal. For example, if someone views an advertisement but does not take any action, this will not count as a “view” in terms of view rate. Additionally, it is important to track view rate over time in order to get an accurate picture of how effective a campaign is.
  
  Related Information: 
  View rate is just one metric used to measure the effectiveness of a marketing campaign. Other metrics include click-through rate (CTR), cost per click (CPC), and cost per acquisition (CPA). Additionally, there are other factors that can affect view rate such as ad placement and targeting.