What is tracking window in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: tracking window

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The time period for which a visitor to an advertiser's web page is included in an audience to be used for retargeting campaigns. The default tracking window is 30 days.

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• Key Concepts: 
  A tracking window is a feature of the SAP CRM-ANA-MKT Marketing Analytics component that allows users to track the performance of their marketing campaigns over time. It provides a graphical representation of the performance of campaigns, allowing users to quickly identify trends and make adjustments as needed.
  
  How to use it: 
  To use the tracking window, users must first select the campaigns they wish to track. This can be done by selecting the campaigns from a list or by entering specific criteria such as date range, campaign type, or target audience. Once the campaigns have been selected, users can view the tracking window which will display a graph showing the performance of each campaign over time. 
  
  Tips & Tricks: 
  When using the tracking window, it is important to keep in mind that different campaigns may have different performance metrics. For example, some campaigns may be more focused on generating leads while others may be more focused on increasing sales. It is important to keep this in mind when viewing the tracking window so that users can accurately interpret the data and make informed decisions about their marketing efforts. 
  
  Related Information: 
  The tracking window is just one of many features available in SAP CRM-ANA-MKT Marketing Analytics. Other features include campaign management, customer segmentation, and analytics reporting. For more information about these features and how to use them, please refer to the SAP documentation or contact your SAP representative.