What is third-party tracking pixel in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: third-party tracking pixel

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A code snippet that serves to track impressions.

Smart SAP Assistant

• Key Concepts: 
  A third-party tracking pixel is a small piece of code that is placed on a website or in an email to track user activity. It is used by marketers to measure the effectiveness of their campaigns and to gain insights into user behavior. The tracking pixel is provided by a third-party service, such as Google Analytics or Adobe Analytics, and is used to collect data about the user’s interactions with the website or email. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, third-party tracking pixels can be used to track user activity on websites and emails. To use a third-party tracking pixel, you must first create an account with the third-party service and then add the tracking code to your website or email. Once the code is added, the third-party service will begin collecting data about user interactions with your website or email. 
  
  Tips & Tricks: 
  When using a third-party tracking pixel, it is important to ensure that the code is properly implemented and that it is not blocking any other scripts or content on your website or email. Additionally, it is important to ensure that the data collected by the third-party service is secure and not shared with any other parties. 
  
  Related Information: 
  For more information about using third-party tracking pixels in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official documentation here: https://help.sap.com/viewer/product/CRM_ANA_MKT/latest/en-US/f9f8d7a2b3e14c8a9f3d7c6b2f5e4d1a.html