What is tag-based audience in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: tag-based audience

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A list of users identified by an advertiser for tracking after they exhibited a certain behavior when browsing the advertiser's web pages for example, they visited a particular web page or abandoned a shopping cart. Tracking is done using a tag that is placed on the advertiser's web pages.

Smart SAP Assistant

• Key Concepts: 
  Tag-based audience is a feature of SAP CRM-ANA-MKT Marketing Analytics that allows users to create and manage audiences based on tags. Tags are labels that can be applied to customers, products, or other data points to help organize and segment them. With tag-based audience, users can create audiences based on the tags they have applied to their data. 
  
  How to use it: 
  To use tag-based audience, users must first apply tags to their data. This can be done manually or through automated processes. Once the tags have been applied, users can create audiences by selecting the tags they want to include in the audience. The audience will then be populated with all of the data points that have been tagged with those tags. 
  
  Tips & Tricks: 
  When creating tag-based audiences, it is important to consider how the tags are being used. For example, if a user is creating an audience based on customer tags, they should make sure that the tags are being applied consistently across all customers. This will ensure that the audience is accurate and up-to-date. 
  
  Related Information: 
  Tag-based audience is just one of many features available in SAP CRM-ANA-MKT Marketing Analytics. Other features include segmentation, predictive analytics, and campaign management. All of these features can be used together to create powerful marketing campaigns and insights.