What is skyscraper in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: skyscraper

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A standard ad unit with dimensions of 160×600 pixels.

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• Key Concepts: 
  Skyscraper is a component of the SAP CRM-ANA-MKT Marketing Analytics suite. It is a powerful tool that enables marketers to analyze customer data and create targeted campaigns. It provides insights into customer behavior, preferences, and trends, allowing marketers to make informed decisions about their marketing strategies. 
  
  How to use it: 
  Skyscraper can be used to analyze customer data from multiple sources, such as web analytics, social media, and CRM systems. It can also be used to create targeted campaigns based on customer segmentation and predictive analytics. Additionally, it can be used to track the performance of campaigns and measure the effectiveness of marketing efforts. 
  
  Tips & Tricks: 
  When using Skyscraper, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, it is important to ensure that the data is properly segmented in order to get the most out of the tool. Finally, it is important to regularly review the results of campaigns in order to make adjustments as needed. 
  
  Related Information: 
  Skyscraper is part of the SAP CRM-ANA-MKT Marketing Analytics suite, which also includes other components such as Customer Insights and Campaign Manager. Additionally, Skyscraper integrates with other SAP products such as SAP HANA and SAP Cloud Platform.