What is real-time bidding in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: real-time bidding

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.

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• Key Concepts: 
  Real-time bidding (RTB) is a process used in digital marketing that allows advertisers to bid on ad impressions in real-time. It is a type of programmatic advertising, which uses automated systems to purchase digital advertising space. RTB is used to target specific audiences and optimize ad campaigns for maximum efficiency. 
  
  How to use it: 
  In order to use real-time bidding, advertisers must first set up an RTB campaign in the CRM-ANA-MKT Marketing Analytics component of SAP. This includes setting up the target audience, budget, and other parameters for the campaign. Once the campaign is set up, the system will automatically bid on ad impressions in real-time based on the parameters set by the advertiser. 
  
  Tips & Tricks: 
  When setting up an RTB campaign in SAP, it is important to set realistic goals and budgets for the campaign. This will help ensure that the campaign is successful and that the advertiser does not overspend on their budget. Additionally, it is important to monitor the performance of the campaign regularly in order to make any necessary adjustments or optimizations. 
  
  Related Information: 
  Real-time bidding is just one type of programmatic advertising available in SAP. Other types of programmatic advertising include display ads, video ads, and search ads. Additionally, SAP also offers other marketing analytics tools such as predictive analytics and customer segmentation that can be used to optimize ad campaigns.