What is 'leaderboard' in SAP CRM-ANA-MKT - Marketing Analytics?

leaderboard - Overview

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A banner ad, which has a standard size of 728 pixels wide by 90 pixels tall 728x90. Leaderboards can contain text, images, or even animations.

leaderboard - Details

• 
  Key Concepts: 
  Leaderboard is a feature of the SAP CRM-ANA-MKT Marketing Analytics component that allows users to compare performance metrics across different marketing campaigns. It provides a visual representation of the performance of each campaign, allowing users to quickly identify which campaigns are performing well and which need improvement.
  
  How to use it: 
  To use the leaderboard feature, users must first select the campaigns they wish to compare. Once selected, the leaderboard will display a graph showing the performance of each campaign in terms of metrics such as impressions, clicks, and conversions. Users can then use this information to make decisions about which campaigns need more attention or resources.
  
  Tips & Tricks: 
  When using the leaderboard feature, it is important to remember that different metrics may be more important for different campaigns. For example, if a campaign is focused on generating leads, then clicks may be more important than impressions. It is also important to remember that the leaderboard only shows performance over a certain period of time, so it is important to check back regularly to ensure that campaigns are still performing well.
  
  Related Information: 
  The leaderboard feature is part of the SAP CRM-ANA-MKT Marketing Analytics component, which also includes features such as segmentation and attribution analysis. Additionally, there are other tools available for analyzing marketing performance such as Google Analytics and Adobe Analytics.