What is frequency capping in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: frequency capping

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A method of online advertising that restricts the number of times a specific visitor to a website is shown a particular advertisement.

Smart SAP Assistant

• Key Concepts: 
  Frequency capping is a feature of SAP CRM-ANA-MKT Marketing Analytics that allows marketers to limit the number of times a customer is exposed to a particular advertisement or message. This helps to ensure that customers are not overwhelmed with too many messages, and that the messages they do receive are relevant and timely. 
  
  How to use it: 
  Frequency capping can be used in a variety of ways. For example, marketers can set a limit on the number of times a customer can be exposed to an advertisement or message within a certain period of time. This helps to ensure that customers are not bombarded with too many messages, and that the messages they do receive are relevant and timely. 
  
  Tips & Tricks: 
  When setting up frequency capping, it is important to consider the customer’s preferences and interests. For example, if a customer has expressed an interest in a particular product or service, it may be beneficial to increase the frequency cap for that product or service. Additionally, marketers should consider the customer’s past interactions with their brand when setting up frequency capping. This will help ensure that customers are not overwhelmed with too many messages, and that the messages they do receive are relevant and timely. 
  
  Related Information: 
  Frequency capping is just one of many features available in SAP CRM-ANA-MKT Marketing Analytics. Other features include segmentation, targeting, and analytics. Additionally, SAP offers a range of other marketing solutions such as SAP Hybris Marketing Cloud and SAP Digital Interconnect.