What is fill rate in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: fill rate

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The ratio of actually delivered ads to the number of requested ads. The fill rate shows publishers how effectively their inventory is being utilized. A 50% fill rate signifies 50% missed revenue.

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• Key Concepts: 
  Fill rate is a measure of how well a company is able to meet customer demand for products or services. It is calculated by dividing the number of orders filled by the total number of orders received. A high fill rate indicates that a company is able to meet customer demand, while a low fill rate indicates that the company is not meeting customer demand. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, fill rate can be used to measure the effectiveness of marketing campaigns. By tracking the fill rate for each campaign, marketers can identify which campaigns are most successful in meeting customer demand and adjust their strategies accordingly. 
  
  Tips & Tricks: 
  When tracking fill rate, it is important to consider other factors such as order size and delivery time. These factors can have an impact on the fill rate and should be taken into account when evaluating the success of a campaign. 
  
  Related Information: 
  Fill rate is closely related to other metrics such as on-time delivery and customer satisfaction. By tracking these metrics in conjunction with fill rate, marketers can gain a better understanding of how their campaigns are performing and make adjustments accordingly.