What is effective cost per click in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: effective cost per click

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A metric used to calculate the effectiveness of a campaign when the rate model used is CPC. Effective cost per click is calculated by dividing the budget spend by the total number of clicks.

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• Key Concepts: 
  Effective cost per click (eCPC) is a metric used in marketing analytics to measure the cost of each click on an advertisement. It is calculated by dividing the total cost of a campaign by the total number of clicks. This metric is used to measure the efficiency of a campaign and to determine the return on investment (ROI). 
  
  How to use it: 
  To calculate eCPC, divide the total cost of a campaign by the total number of clicks. This will give you the effective cost per click. This metric can then be used to measure the efficiency of a campaign and to determine the ROI. 
  
  Tips & Tricks: 
  When calculating eCPC, it is important to consider other factors such as conversion rate and click-through rate. These metrics can help you better understand how effective your campaigns are and how much you are getting for each click. 
  
  Related Information: 
  eCPC is related to other metrics such as cost per acquisition (CPA) and cost per impression (CPI). These metrics can be used in conjunction with eCPC to gain a better understanding of your campaigns and their effectiveness.