What is display campaign in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: display campaign

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A digital advertising campaign that delivers ads using images or HTML banners as the ad format.

Smart SAP Assistant

• Key Concepts: 
  A display campaign is a type of marketing campaign that uses visuals such as images, videos, and banners to promote a product or service. It is used in SAP CRM-ANA-MKT Marketing Analytics to help marketers create and manage campaigns that are tailored to their target audience. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, marketers can create and manage display campaigns by setting up the campaign parameters, such as the target audience, budget, and duration. They can also create visuals for the campaign, such as images, videos, and banners. Once the campaign is set up, marketers can track its performance in real-time and make adjustments as needed. 
  
  Tips & Tricks: 
  When creating a display campaign in SAP CRM-ANA-MKT Marketing Analytics, it is important to ensure that the visuals used are relevant to the target audience. Additionally, it is important to track the performance of the campaign in real-time and make adjustments as needed. 
  
  Related Information: 
  For more information on display campaigns in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official documentation here: https://help.sap.com/viewer/crm_ana_mkt/latest/en-US/f9f8d7a2b3e14c8a9f3d7c2b6f5e4d1a.html