What is cost per click in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: cost per click

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The price an advertiser pays for each click in a campaign.

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• Key Concepts: 
  Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays a fee each time a user clicks on their ad. It is a form of pay-per-click (PPC) advertising, where the advertiser pays for each click on their ad. CPC is used in many online marketing campaigns, including search engine marketing (SEM), display advertising, and social media advertising.
  
  How to use it: 
  In order to use cost per click in SAP CRM-ANA-MKT Marketing Analytics, you must first set up an account with an online advertising platform such as Google Ads or Bing Ads. Once you have set up your account, you can create campaigns and set your CPC bid amount. This bid amount will determine how much you will pay for each click on your ad. You can also set up targeting criteria to ensure that your ads are only shown to users who are likely to be interested in your product or service.
  
  Tips & Tricks: 
  When setting up your CPC campaigns, it is important to keep track of your budget and adjust your bids accordingly. You should also monitor the performance of your campaigns and adjust your bids if necessary. Additionally, you should consider using automated bidding strategies such as Target CPA or Target ROAS to optimize your campaigns for maximum efficiency.
  
  Related Information: 
  Cost per click is just one of many pricing models used in online advertising. Other pricing models include cost per impression (CPM), cost per action (CPA), and cost per thousand impressions (CPM). Additionally, there are other types of online advertising such as retargeting and remarketing that can be used to reach potential customers.