What is conversion tag in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: conversion tag

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A code snippet that when inserted into a confirmation page such as a purchase confirmation page records successful completion of a consumer action that has been defined as a conversion.

Smart SAP Assistant

• Key Concepts: 
  A conversion tag is a piece of code that is used to track user activity on a website. It is used to measure the effectiveness of marketing campaigns and to identify areas for improvement. The conversion tag is part of the SAP CRM-ANA-MKT Marketing Analytics component. 
  
  How to use it: 
  The conversion tag is used to track user activity on a website. It can be used to measure the effectiveness of marketing campaigns, such as how many people clicked on an advertisement or how many people completed a purchase. The data collected by the conversion tag can then be used to identify areas for improvement in the marketing campaign. 
  
  Tips & Tricks: 
  When using the conversion tag, it is important to ensure that it is properly implemented on the website. This will ensure that the data collected is accurate and reliable. Additionally, it is important to regularly review the data collected by the conversion tag in order to identify areas for improvement in the marketing campaign. 
  
  Related Information: 
  The SAP CRM-ANA-MKT Marketing Analytics component also includes other features such as customer segmentation, predictive analytics, and campaign optimization. These features can be used in conjunction with the conversion tag in order to further improve the effectiveness of marketing campaigns.