What is conversion rate in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: conversion rate

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The proportion of consumers of a website or app who take action that goes beyond a casual content view or website visit. Examples of such actions could be buying a product or signing up for a newsletter.

Smart SAP Assistant

• Key Concepts: 
  Conversion rate is a metric used to measure the success of a marketing campaign. It is calculated by dividing the number of conversions (sales, leads, etc.) by the total number of visitors or impressions. In SAP CRM-ANA-MKT Marketing Analytics, conversion rate is used to measure the effectiveness of marketing campaigns and to identify areas for improvement. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, conversion rate can be used to measure the success of a marketing campaign. To calculate the conversion rate, divide the number of conversions (sales, leads, etc.) by the total number of visitors or impressions. This will give you an indication of how successful your campaign has been. 
  
  Tips & Tricks: 
  When calculating conversion rate, it is important to consider other factors such as customer segmentation and customer lifetime value. This will help you get a more accurate picture of how successful your campaign has been. Additionally, it is important to track conversion rate over time in order to identify trends and areas for improvement. 
  
  Related Information: 
  For more information on conversion rate and other metrics used in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official SAP documentation. Additionally, there are many online resources available that provide helpful tips and tricks for measuring and improving conversion rate.