What is conversion event in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: conversion event

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: An action by a consumer that an advertiser tracks to measure the success of a campaign, for example, filling out of a contact form, sign-up to a newsletter, or purchase of a product.

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• Key Concepts: 
  A conversion event in SAP CRM-ANA-MKT Marketing Analytics is a type of event that occurs when a customer takes a desired action, such as making a purchase or signing up for a newsletter. It is used to measure the effectiveness of marketing campaigns and to track customer behavior. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, conversion events can be tracked by setting up tracking codes in the system. These codes are associated with specific actions, such as clicking on an advertisement or signing up for a newsletter. When a customer takes the desired action, the tracking code is triggered and the conversion event is recorded. 
  
  Tips & Tricks: 
  When setting up tracking codes for conversion events, it is important to make sure that they are associated with the correct action. This will ensure that the data collected is accurate and can be used to measure the effectiveness of marketing campaigns. 
  
  Related Information: 
  Conversion events are closely related to other types of events, such as page views and clicks. These events can also be tracked in SAP CRM-ANA-MKT Marketing Analytics and can provide valuable insights into customer behavior.