What is content category in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: content category

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: Using content categories is a method of classifying ads and inventory thematically according to the "Quality Assurance Guidelines Taxonomy” defined by the Interactive Advertising Bureau IAB. The content categories give sellers a better way to describe and classify their inventory so that publishers don’t receive unwanted ads and advertisers’ads are placed in the desired context.

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• Key Concepts: 
  Content category is a term used in SAP CRM-ANA-MKT Marketing Analytics. It is a way of organizing and categorizing content, such as images, videos, and text, into distinct groups. This allows users to quickly find and access the content they need. 
  
  How to use it: 
  Content categories can be created in the SAP CRM-ANA-MKT Marketing Analytics system. To do this, users must first define the categories they want to use. They can then assign content to each category. This makes it easier for users to find and access the content they need. 
  
  Tips & Tricks: 
  When creating content categories, it is important to make sure that the categories are clearly defined and easy to understand. This will make it easier for users to find the content they need. Additionally, it is important to keep the categories up-to-date by regularly reviewing them and making changes as needed. 
  
  Related Information: 
  For more information on content categories in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tips and tricks for creating and managing content categories in SAP systems.