What is bidder in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: bidder

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: An entity that competes in real-time auctions to acquire impressions.

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• Key Concepts: 
  A bidder is a user in the SAP CRM-ANA-MKT Marketing Analytics component who is responsible for submitting bids for marketing campaigns. The bidder is responsible for setting the budget, target audience, and other parameters of the campaign. The bidder also has the ability to monitor the progress of the campaign and make adjustments as needed. 
  
  How to use it: 
  In order to use the bidder feature, a user must first log into the SAP CRM-ANA-MKT Marketing Analytics component. Once logged in, the user can select the “Bidder” option from the main menu. This will open up a page where the user can enter all of the necessary information for their campaign, such as budget, target audience, and other parameters. Once all of the information is entered, the user can submit their bid and monitor its progress. 
  
  Tips & Tricks: 
  When creating a bid, it is important to consider all of the available options and make sure that all of the necessary information is entered correctly. Additionally, it is important to keep an eye on the progress of the campaign and make adjustments as needed in order to ensure that it meets its goals. 
  
  Related Information: 
  For more information on using bidders in SAP CRM-ANA-MKT Marketing Analytics, please refer to SAP’s official documentation on bidders. Additionally, there are many online resources available that provide tips and tricks for using bidders in SAP CRM-ANA-MKT Marketing Analytics.