What is anchor order in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: anchor order

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A grouping entity within SAP that ensures that all billing documents for a campaign are correctly assigned.

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• Key Concepts: 
  An anchor order is a type of order in SAP CRM-ANA-MKT Marketing Analytics that is used to measure the effectiveness of a marketing campaign. It is a special type of order that is created when a customer responds to a marketing campaign and places an order. The anchor order is then used to measure the success of the campaign by tracking the number of orders placed, the amount of revenue generated, and other metrics. 
  
  How to use it: 
  Anchor orders can be created in SAP CRM-ANA-MKT Marketing Analytics by setting up a marketing campaign and then tracking the orders placed in response to it. The anchor order will be used as a reference point for measuring the success of the campaign. This can be done by tracking the number of orders placed, the amount of revenue generated, and other metrics. 
  
  Tips & Tricks: 
  When creating an anchor order in SAP CRM-ANA-MKT Marketing Analytics, it is important to ensure that all relevant information is included in the order. This includes customer information, product details, pricing information, and any other relevant data. This will ensure that the anchor order can be used as an accurate reference point for measuring the success of the campaign. 
  
  Related Information: 
  Anchor orders are just one type of order available in SAP CRM-ANA-MKT Marketing Analytics. Other types of orders include standard orders, recurring orders, and subscription orders. Each type of order has its own set of features and benefits that can be used to measure the success of a marketing campaign.