What is advertising ID in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: advertising ID

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: An ID that supports tracking of consumer activity for advertising purposes, for example, IDFA Identifier for Advertising or AAID Google Advertising ID.

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• Key Concepts: 
  Advertising ID is a unique identifier used to track the effectiveness of online advertising campaigns. It is used by SAP CRM-ANA-MKT Marketing Analytics to measure the performance of online ads and to target specific audiences. The Advertising ID is stored in the user's browser and can be used to track user behavior across multiple websites. 
  
  How to use it: 
  Advertising ID can be used to track the performance of online ads and to target specific audiences. It can be used to measure the effectiveness of campaigns, identify potential customers, and optimize ad campaigns for better results. The Advertising ID is stored in the user's browser and can be used to track user behavior across multiple websites. 
  
  Tips & Tricks: 
  When using Advertising ID, it is important to ensure that the data collected is secure and not shared with third parties. Additionally, it is important to ensure that the data collected is accurate and up-to-date. This will help ensure that campaigns are optimized for maximum effectiveness. 
  
  Related Information: 
  Advertising ID is part of SAP CRM-ANA-MKT Marketing Analytics, which provides a comprehensive suite of tools for managing marketing campaigns. It also includes features such as campaign optimization, customer segmentation, and analytics. Additionally, SAP CRM-ANA-MKT Marketing Analytics provides tools for creating targeted ads and tracking their performance.