What is ad exchange in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: ad exchange

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A technology platform that enables advertisers and publishers to buy and sell media advertising inventory, often through real-time auctions where prices for the inventory are determined through bidding.

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• Key Concepts: 
  Ad Exchange is a component of SAP's CRM-ANA-MKT Marketing Analytics module. It is a platform that enables companies to buy and sell digital advertising space in real-time. Ad Exchange allows companies to bid on ad space in an auction-style format, allowing them to get the best deal for their ad campaigns. 
  
  How to use it: 
  Ad Exchange can be used to create and manage digital ad campaigns. Companies can set up campaigns, select target audiences, and set budgets for their campaigns. Ad Exchange also provides analytics and reporting tools to help companies track the performance of their campaigns. 
  
  Tips & Tricks: 
  When setting up an ad campaign, it is important to set realistic goals and budgets. Companies should also take advantage of Ad Exchange's analytics tools to track the performance of their campaigns and make adjustments as needed. 
  
  Related Information: 
  Ad Exchange is part of SAP's CRM-ANA-MKT Marketing Analytics module, which also includes other components such as Campaign Management, Lead Management, and Social Media Analytics. Companies can use these components together to create comprehensive digital marketing strategies.