What is above the fold in SAP (CRM-ANA-MKT - Marketing Analytics)?

SAP Term: above the fold

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: In the part of a website that a user can see without having to scroll down.

Smart SAP Assistant

• Key Concepts: 
  Above the fold is a term used in web design and marketing to refer to the portion of a webpage that is visible without scrolling. It is the first thing a user sees when they visit a website, and it is important for marketers to ensure that the most important content is placed above the fold. 
  
  How to use it: 
  In SAP CRM-ANA-MKT Marketing Analytics, above the fold can be used to refer to the portion of a webpage that contains the most important information. This could include product images, pricing information, or promotional offers. It is important to ensure that this content is placed in an easily visible area so that users can quickly find what they are looking for. 
  
  Tips & Tricks: 
  When designing a webpage, it is important to consider how users will interact with it. Placing content above the fold will help ensure that users can quickly find what they are looking for and will be more likely to stay on the page longer. Additionally, it is important to consider how different devices will display the content, as some devices may have smaller screens and require more scrolling than others. 
  
  Related Information: 
  For more information on web design and marketing best practices, check out these resources: 
  - Web Design Best Practices (https://www.webfx.com/web-design/best-practices.html) 
  - 10 Tips for Effective Web Design (https://www.smashingmagazine.com/2010/12/10-principles-of-effective-web-design/) 
  - 10 Tips for Effective Online Marketing (https://www.entrepreneur.com/article/247545)