What is Piwik in SAP CEC - Customer Engagement and Commerce?

SAP Term: Piwik

• Component: CEC

• Component Name: Customer Engagement and Commerce

• Description: An open-source application for tracking and reporting online visits to Web sites.

Smart SAP Assistant

• Key Concepts: 
  Piwik is an open-source analytics platform developed by the CEC Customer Engagement and Commerce (CEC) component of SAP. It is designed to provide businesses with insights into customer behavior and engagement, as well as to measure the effectiveness of marketing campaigns. It also provides detailed reports on website performance, including page views, time spent on pages, and user interactions. 
  
  How to Use it: 
  Piwik can be used to track customer behavior on websites, mobile apps, and other digital channels. It can be integrated with other SAP components such as Hybris and SAP Cloud Platform. It also provides APIs for developers to create custom reports and dashboards. 
  
  Tips & Tricks: 
  When using Piwik, it is important to ensure that the data collected is accurate and up-to-date. This can be done by regularly checking the data sources and making sure that all tracking codes are up-to-date. Additionally, it is important to ensure that the data collected is secure and not shared with any third parties. 
  
  Related Information: 
  Piwik is part of the CEC Customer Engagement and Commerce component of SAP. Other components of CEC include Hybris, SAP Cloud Platform, and SAP HANA. Additionally, Piwik can be integrated with other analytics platforms such as Google Analytics and Adobe Analytics.