What is 'web beacon' in SAP CEC-MKT - SAP Marketing?

web beacon - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A technique used on a website or in an email to monitor a user's behavior while visiting the website or sending the email.

web beacon - Details

• 
  Key Concepts: 
  A web beacon is a small, transparent image that is embedded in a web page or email. It is used to track user activity on the page or email, such as when a user clicks on a link or opens an email. Web beacons are used by SAP Marketing Cloud to track user behavior and provide insights into customer engagement. 
  
  How to use it: 
  Web beacons can be used to track user activity on web pages and emails. They can be used to measure the effectiveness of campaigns, track customer engagement, and provide insights into customer behavior. Web beacons can also be used to personalize content and tailor messages to individual customers. 
  
  Tips & Tricks: 
  When using web beacons, it is important to ensure that they are properly configured and that they are not blocking any content. Additionally, it is important to ensure that the web beacon is not collecting any sensitive information from users. 
  
  Related Information: 
  For more information about web beacons and how they can be used in SAP Marketing Cloud, please refer to the SAP Help Portal. Additionally, there are many online resources available that provide more detailed information about web beacons and their use in marketing campaigns.