What is text message in SAP CEC-MKT - SAP Marketing?

SAP Term: text message

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A short message sent electronically from one phone to another.

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• Key Concepts: 
  Text messages are a type of communication used in SAP Marketing Cloud. They are used to send short messages to customers, prospects, and other contacts. Text messages can be sent via SMS, MMS, or email. Text messages can contain text, images, videos, and other media. 
  
  How to use it: 
  Text messages can be used to send promotional offers, reminders, notifications, and other types of communication. They can be sent manually or automated using marketing automation tools. Text messages can be personalized with customer data and segmented into different groups for targeted messaging. 
  
  Tips & Tricks: 
  When sending text messages, it is important to keep them short and to the point. Longer messages may not be read by the recipient. It is also important to use language that is easy to understand and avoid jargon or technical terms. 
  
  Related Information: 
  SAP Marketing Cloud also offers other types of communication such as emails, push notifications, and social media posts. These can be used in combination with text messages for a more comprehensive marketing strategy.