What is target distribution in SAP CEC-MKT - SAP Marketing?

SAP Term: target distribution

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The envisaged division of revenue between product segments in white space analysis for a particular customer segment. The target distribution indicates the required target revenue per product segment in percent.

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• Key Concepts: 
  Target distribution is a feature of SAP Marketing Cloud that allows marketers to create and manage target groups for their campaigns. It enables marketers to segment their customer base into different target groups based on criteria such as demographics, interests, and behaviors. This helps marketers to create more personalized and effective campaigns. 
  
  How to use it: 
  To use target distribution, marketers first need to define the criteria for their target groups. This can be done by selecting from a list of predefined criteria or by creating custom criteria. Once the criteria have been defined, marketers can then create target groups based on those criteria. Finally, marketers can assign campaigns to the target groups they have created. 
  
  Tips & Tricks: 
  When creating target groups, it is important to ensure that the criteria used are relevant and up-to-date. Additionally, it is important to regularly review and update the target groups in order to ensure that they are still relevant and effective. 
  
  Related Information: 
  For more information about target distribution in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD