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What is tag cloud in SAP CEC-MKT - SAP Marketing?


SAP Term: tag cloud

  • Component: CEC-MKT

  • Component Name: SAP Marketing

  • Description: A cluster of the keywords used to help identify interactions of contact persons.


Smart SAP Assistant

  • Key Concepts: 
    Tag cloud is a visual representation of the most frequently used words in a given text. It is used to quickly identify the topics of a text and to provide an overview of the content. In SAP Marketing Cloud, tag clouds are used to visualize the most frequently used words in customer feedback, such as survey responses or customer comments. 
    
    How to use it: 
    Tag clouds can be used to quickly identify the topics of customer feedback. The size of each word in the tag cloud indicates how often it appears in the text. The larger the word, the more frequently it appears. This allows users to quickly identify which topics are most important to customers. 
    
    Tips & Tricks: 
    When using tag clouds, it is important to remember that they are only a visual representation of the text and do not provide any additional information about the content. It is also important to remember that tag clouds are not always accurate and may not accurately reflect the content of a text. 
    
    Related Information: 
    Tag clouds can be used in conjunction with other analysis tools, such as sentiment analysis, to gain a better understanding of customer feedback. They can also be used to compare customer feedback across different products or services.
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