What is suspect in SAP CEC-MKT - SAP Marketing?

SAP Term: suspect

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A potential buyer whose interests are unknown.

Smart SAP Assistant

• Key Concepts: 
  Suspect is a term used in SAP Marketing Cloud to refer to a potential customer or lead. It is a contact that has been identified as having the potential to become a customer, but has not yet been qualified as a lead. 
  
  How to use it: 
  Suspects can be identified through various methods, such as web forms, surveys, or other marketing activities. Once identified, they can be added to the Suspect list in SAP Marketing Cloud. From there, they can be further qualified and converted into leads. 
  
  Tips & Tricks: 
  When adding suspects to the Suspect list in SAP Marketing Cloud, it is important to include as much information as possible about the contact. This will help ensure that they are properly qualified and converted into leads. 
  
  Related Information: 
  For more information on suspects and how to use them in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD