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  2. SAP Marketing
  3. static target group


What is static target group in SAP CEC-MKT - SAP Marketing?


SAP Term: static target group

  • Component: CEC-MKT

  • Component Name: SAP Marketing

  • Description: A target group that is not updated by the taking of snapshots, and therefore does not reflect the removal or addition of members filtered in the segmentation model.


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  • Key Concepts: 
    Static target groups are used in SAP Marketing to define a set of customers or prospects that have certain characteristics in common. These characteristics can include demographic information, purchase history, or any other criteria that can be used to identify a group of customers or prospects. The static target group is then used to create campaigns and promotions that are tailored to the specific needs of the target group. 
    
    How to use it: 
    To create a static target group in SAP Marketing, you must first define the criteria for the target group. This can include demographic information, purchase history, or any other criteria that can be used to identify a group of customers or prospects. Once the criteria have been defined, you can then create the static target group and assign it to a campaign or promotion. 
    
    Tips & Tricks: 
    When creating a static target group, it is important to ensure that the criteria you define are as specific as possible. This will help ensure that your campaigns and promotions are tailored to the specific needs of the target group. Additionally, it is important to regularly review and update your static target groups as customer needs and preferences change over time. 
    
    Related Information: 
    For more information on creating and managing static target groups in SAP Marketing, please refer to the SAP Help Portal. Additionally, there are many online resources available that provide detailed tutorials on how to use SAP Marketing for creating and managing static target groups.
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