What is 'snapshot tracking' in SAP CEC-MKT - SAP Marketing?

snapshot tracking - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Enables you to track all changes made to a target group member list over a period of time, that is, display the different snapshot versions in the system.

snapshot tracking - Details

• 
  Key Concepts: 
  Snapshot tracking is a feature of the CEC-MKT SAP Marketing Cloud that allows users to track changes in their marketing campaigns over time. It allows users to compare different versions of their campaigns and see how they have evolved. This feature also allows users to track the performance of their campaigns and make adjustments accordingly. 
  
  How to use it: 
  To use snapshot tracking, users must first create a snapshot of their campaign. This can be done by selecting the “Create Snapshot” option from the main menu. Once the snapshot is created, users can then view the changes that have been made to their campaign over time. They can also compare different versions of their campaign and see how they have evolved. 
  
  Tips & Tricks: 
  When creating a snapshot, it is important to make sure that all changes are captured accurately. This will ensure that users can accurately track the performance of their campaigns over time. Additionally, it is important to regularly review snapshots to ensure that all changes are being tracked correctly. 
  
  Related Information: 
  Snapshot tracking is just one of many features available in the CEC-MKT SAP Marketing Cloud. Other features include campaign optimization, customer segmentation, and analytics. All of these features can help users better understand their customers and optimize their campaigns for maximum success.