What is 'SMS opt-in' in SAP CEC-MKT - SAP Marketing?

SMS opt-in - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted by SMS with notifications, for example. Users can create a social media account on a Web page and agree that their personal data can be stored in the related systems. They can then opt-in to specific communication channels, for example to receive text messages.

SMS opt-in - Details

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  Key Concepts: 
  SMS opt-in is a feature of SAP Marketing Cloud (CEC-MKT) that allows customers to opt-in to receive text messages from a company. This feature enables companies to send promotional messages, notifications, and other information to customers via text message. 
  
  How to use it: 
  To use SMS opt-in, companies must first create an opt-in form that customers can fill out to indicate their willingness to receive text messages. This form should include a checkbox or other method for customers to indicate their consent. Once the form is completed, the customer's contact information is stored in the company's database and can be used for future text message campaigns. 
  
  Tips & Tricks: 
  When creating an opt-in form, it is important to make sure that the language used is clear and easy to understand. Additionally, it is important to ensure that customers are aware of any fees associated with receiving text messages from the company. 
  
  Related Information: 
  SMS opt-in is just one of many features available in SAP Marketing Cloud (CEC-MKT). Other features include email marketing, social media marketing, and analytics tools. Additionally, SAP offers a variety of other marketing solutions such as SAP Hybris Marketing and SAP Digital Interconnect.