What is segmentation tile in SAP CEC-MKT - SAP Marketing?

SAP Term: segmentation tile

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A UI element in the Home workset that allows you to access the Segmentation workset for the segmentation of high volumes of customer data. Segmentation allows you to identify audiences for marketing campaigns to analyze data regarding complex business questions.

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• Key Concepts: 
  Segmentation tile is a feature of the SAP Marketing Cloud component CEC-MKT. It allows users to create and manage customer segments based on their individual characteristics. Segments can be created using a variety of criteria, such as demographics, purchase history, and other customer data. The segmentation tile also provides insights into customer behavior and preferences, enabling marketers to better target their campaigns. 
  
  How to use it: 
  To use the segmentation tile, users must first create a segment by selecting the criteria they wish to use. Once the segment is created, users can view the segment’s characteristics and insights in the segmentation tile. They can also adjust the criteria to refine the segment or create new segments. 
  
  Tips & Tricks: 
  When creating segments, it is important to consider the size of the segment. Smaller segments are more targeted and can be more effective for marketing campaigns. Additionally, it is important to consider how often the segment should be updated. Regularly updating segments ensures that they remain relevant and up-to-date with customer data. 
  
  Related Information: 
  For more information on using the segmentation tile, please refer to SAP’s documentation on CEC-MKT. Additionally, there are many online resources available that provide tips and best practices for creating effective customer segments.