What is scorecard in SAP CEC-MKT - SAP Marketing?

SAP Term: scorecard

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A method of rating customers. The rating is based on a calculation tree of various key performance indicators KPIs derived from source data and aggregated according to configurable calculation and weighting rules.

Smart SAP Assistant

• Key Concepts: 
  A scorecard is a feature of the CEC-MKT SAP Marketing Cloud that allows users to track and measure the performance of their marketing campaigns. It provides an overview of the performance of campaigns, including metrics such as cost per lead, click-through rate, and conversion rate. The scorecard also allows users to compare their performance against industry benchmarks. 
  
  How to use it: 
  To use the scorecard feature, users must first create a campaign in the CEC-MKT SAP Marketing Cloud. Once the campaign is created, users can access the scorecard by clicking on the “Scorecard” tab in the campaign dashboard. The scorecard will then display a graph showing the performance of the campaign over time. Users can also customize the scorecard by selecting different metrics to track and compare. 
  
  Tips & Tricks: 
  When using the scorecard feature, it is important to remember that different metrics may be more relevant for different types of campaigns. For example, if you are running a lead generation campaign, you may want to focus on metrics such as cost per lead and conversion rate. If you are running an awareness campaign, you may want to focus on metrics such as impressions and click-through rate. 
  
  Related Information: 
  For more information about using the scorecard feature in CEC-MKT SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/cec_mktsapmktcloud/en-US/f3d7f9a8b2e14f8a9f3d7f9a8b2e14f8a.html