What is sales-created lead in SAP CEC-MKT - SAP Marketing?

SAP Term: sales-created lead

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A lead created in a sales system, without a marketing reference, in other words, a lead that is not campaign-based.

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• Key Concepts: 
  A sales-created lead is a lead that is created by a sales representative in SAP Marketing Cloud. It is a way for sales representatives to capture customer information and create leads that can be used for further marketing activities. 
  
  How to use it: 
  Sales-created leads can be created in SAP Marketing Cloud by entering customer information into the system. This information can include contact details, product interests, and other relevant data. Once the lead is created, it can be used for further marketing activities such as email campaigns or targeted advertising. 
  
  Tips & Tricks: 
  When creating a sales-created lead, it is important to ensure that all relevant customer information is entered into the system. This will help ensure that the lead can be used effectively for further marketing activities. Additionally, it is important to keep track of the leads that have been created so that they can be monitored and managed over time. 
  
  Related Information: 
  SAP Marketing Cloud also offers other lead management features such as lead scoring and segmentation. These features can help sales representatives better understand their customers and target them with more relevant marketing activities. Additionally, SAP Marketing Cloud also offers analytics tools that can help sales representatives track the performance of their leads over time.