What is relationship best record in SAP CEC-MKT - SAP Marketing?

SAP Term: relationship best record

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The best record of a contact from the perspective of a specific relationship that the contact has with an account, within a specific marketing area. The relationship best record is generated according to backend logic in what is technically known as a projection and and contains the key fields: Relationship category Related account key Marketing area as well as the relevant contact data and IDs.

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• Key Concepts: 
  Relationship Best Record (RBR) is a feature in SAP Marketing Cloud that allows users to identify and store the most up-to-date information about a customer relationship. It helps to ensure that the customer data stored in the system is always accurate and up-to-date. 
  
  How to use it: 
  To use RBR, users must first define the criteria for determining which record should be considered the “best”. This can include criteria such as the most recent date of contact, the most recent purchase, or any other criteria that is relevant to the customer relationship. Once the criteria has been defined, RBR will automatically identify and store the best record for each customer relationship. 
  
  Tips & Tricks: 
  When setting up RBR, it is important to consider all of the criteria that are relevant to your customer relationships. This will ensure that you are always capturing the most up-to-date information about each customer. Additionally, it is important to regularly review and update your RBR criteria as your business needs change. 
  
  Related Information: 
  For more information on Relationship Best Record in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD