What is recommendation score in SAP CEC-MKT - SAP Marketing?

SAP Term: recommendation score

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A value between 0 and 1 that defines the suitability of an offer for a user. Example: 1 = very good, 0 = is not suitable.

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• Key Concepts: 
  Recommendation score is a metric used in SAP Marketing Cloud to measure the relevance of a product or service to a customer. It is calculated based on the customer’s past interactions with the product or service, as well as other factors such as customer preferences and market trends. The higher the score, the more relevant the product or service is to the customer. 
  
  How to use it: 
  The recommendation score can be used to determine which products or services should be recommended to a customer. It can also be used to prioritize marketing campaigns and target customers with more relevant offers. Additionally, it can be used to measure the effectiveness of marketing campaigns and optimize them for better results. 
  
  Tips & Tricks: 
  When using recommendation scores, it is important to consider other factors such as customer preferences and market trends. Additionally, it is important to regularly review and update the recommendation scores in order to ensure that they remain accurate and up-to-date. 
  
  Related Information: 
  For more information about recommendation scores in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD