What is ratio in SAP CEC-MKT - SAP Marketing?

SAP Term: ratio

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Ratio of number of members in control group in relation to sum of members in target group and control group.

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  Key Concepts: 
  Ratio is a metric used in SAP Marketing Cloud to measure the performance of campaigns and activities. It is calculated by dividing the number of successful outcomes (such as conversions or sales) by the total number of attempts (such as impressions or clicks). This metric helps marketers to understand how effective their campaigns are and to identify areas for improvement.
  
  How to use it: 
  To calculate the ratio, you need to first define what constitutes a successful outcome and what constitutes an attempt. For example, if you are measuring the success of an email campaign, you could define a successful outcome as a purchase made after clicking on the email, and an attempt as an email sent. Once you have defined these metrics, you can use the ratio metric to measure the success of your campaign. 
  
  Tips & Tricks: 
  When calculating ratios, it is important to ensure that you are comparing apples to apples. For example, if you are measuring the success of two different campaigns, make sure that they have similar goals and target audiences. This will ensure that your results are accurate and meaningful. 
  
  Related Information: 
  For more information on using ratios in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD