What is profile dashboard in SAP CEC-MKT - SAP Marketing?

SAP Term: profile dashboard

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: App that gives you access to tools that enable you to analyze and nurture contacts, create target groups for contacts, and initiate and track the success of campaigns. You can explore information on contacts, enhance this information, and engage with contacts in marketing campaigns, for example.

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• Key Concepts: 
  A profile dashboard is a feature of the SAP Marketing Cloud component CEC-MKT. It provides a comprehensive overview of customer profiles, allowing users to quickly identify and analyze customer data. The dashboard includes a variety of visualizations, such as charts, graphs, and tables, to help users gain insights into customer behavior. 
  
  How to use it: 
  The profile dashboard can be accessed from the main menu of the SAP Marketing Cloud component. Once in the dashboard, users can select from a variety of filters to narrow down their search. For example, they can filter by customer segment, geography, or product category. Once the filters are applied, the dashboard will display the relevant data in an easy-to-understand format. 
  
  Tips & Tricks: 
  The profile dashboard can be used to quickly identify trends in customer behavior. By analyzing the data displayed in the dashboard, users can gain insights into customer preferences and make informed decisions about their marketing strategies. Additionally, users can save their searches for future reference. 
  
  Related Information: 
  The profile dashboard is just one of many features available in the SAP Marketing Cloud component CEC-MKT. Other features include campaign management, lead scoring, and analytics. For more information about these features and how to use them, please refer to the SAP documentation.