What is product variant in SAP CEC-MKT - SAP Marketing?

SAP Term: product variant

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A product that differs in certain characteristics like color, size or flavor from the base product. Example: Base product: T-Shirt Product variant: Blue T-Shirt, size XXL

Smart SAP Assistant

• Key Concepts: 
  Product variant is a feature of SAP Marketing Cloud that allows users to create and manage different versions of a product. It enables users to customize products according to their needs and preferences. Product variants can be used to differentiate products based on size, color, material, etc. 
  
  How to use it: 
  Product variants can be created in SAP Marketing Cloud by selecting the “Create Variant” option from the product menu. Once the variant is created, users can customize it by adding attributes such as size, color, material, etc. The product variant can then be saved and used for marketing purposes. 
  
  Tips & Tricks: 
  When creating product variants, it is important to consider the target audience and their preferences. This will help ensure that the product variant is tailored to their needs and preferences. Additionally, it is important to keep track of the different versions of the product variant so that they can be easily identified and managed. 
  
  Related Information: 
  For more information on product variants in SAP Marketing Cloud, please refer to the official documentation available on the SAP website. Additionally, there are several online tutorials available that provide step-by-step instructions on how to create and manage product variants in SAP Marketing Cloud.