What is postal opt-in in SAP CEC-MKT - SAP Marketing?

SAP Term: postal opt-in

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted by mail.

Smart SAP Assistant

• Key Concepts: 
  Postal opt-in is a feature of SAP Marketing Cloud that allows customers to opt-in to receive postal mailings from a company. This feature allows companies to send out physical mailings such as brochures, flyers, and postcards to customers who have opted-in. This helps companies to reach out to customers who may not be active online or may not be interested in digital marketing. 
  
  How to use it: 
  To use the postal opt-in feature, companies must first create a list of customers who have opted-in to receive postal mailings. This list can be created manually or by using an automated system. Once the list is created, companies can then create and send out physical mailings to the customers on the list. 
  
  Tips & Tricks: 
  When creating a list of customers who have opted-in for postal mailings, it is important to ensure that the list is up-to-date and accurate. Companies should also consider segmenting their list into different categories based on customer preferences and interests. This will help ensure that the right type of mailings are sent out to the right customers. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as email opt-in, SMS opt-in, and social media opt-in. These features allow companies to reach out to customers through different channels and ensure that their marketing messages are reaching the right people.