What is post engagement in SAP CEC-MKT - SAP Marketing?

SAP Term: post engagement

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Total number of actions that people take involving an ad on a website.

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• Key Concepts: 
  Post engagement is a feature of SAP Marketing Cloud that allows users to measure the success of their social media campaigns. It provides insights into how customers interact with posts, such as likes, comments, and shares. This helps marketers understand what content resonates with their target audience and adjust their campaigns accordingly. 
  
  How to use it: 
  Post engagement can be accessed through the SAP Marketing Cloud dashboard. From there, users can view detailed analytics on each post, including the number of likes, comments, and shares. They can also compare the performance of different posts to determine which ones are most successful. 
  
  Tips & Tricks: 
  When using post engagement, it’s important to keep track of the metrics over time. This will help you identify trends in customer behavior and adjust your campaigns accordingly. Additionally, it’s important to monitor the performance of different posts to determine which ones are resonating with your target audience. 
  
  Related Information: 
  Post engagement is just one of many features available in SAP Marketing Cloud. Other features include campaign management, customer segmentation, and analytics. For more information on these features, please visit the SAP website.