What is personal data in SAP CEC-MKT - SAP Marketing?

SAP Term: personal data

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Data about a contact including date of birth, marital status, and gender.

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• Key Concepts: 
  Personal data is information that can be used to identify an individual, such as name, address, email address, phone number, and other contact information. In SAP Marketing Cloud, personal data is collected and stored in order to provide personalized services and experiences to customers. 
  
  How to use it: 
  In SAP Marketing Cloud, personal data can be used to create customer profiles and segment customers into different groups. This allows marketers to target specific audiences with tailored messages and offers. Additionally, personal data can be used to track customer behavior and preferences in order to better understand their needs and interests. 
  
  Tips & Tricks: 
  When collecting personal data, it is important to ensure that the data is collected in a secure manner and that the customer’s privacy is respected. Additionally, it is important to ensure that the data is only used for the purpose for which it was collected. 
  
  Related Information: 
  For more information on how to use personal data in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/product/CEC-MKT/Cloud/en-US