What is permission marketing in SAP CEC-MKT - SAP Marketing?

SAP Term: permission marketing

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A type of marketing that addresses only contacts who have shown interest and who gave permission to be contacted.

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• Key Concepts: 
  Permission marketing is a type of marketing strategy that focuses on obtaining consent from customers before sending them promotional messages. It is a form of opt-in marketing, where customers must explicitly agree to receive promotional messages from a company. This type of marketing is used to build relationships with customers and increase customer loyalty.
  
  How to use it: 
  In SAP Marketing Cloud, permission marketing can be used to create targeted campaigns that are tailored to the needs of individual customers. Companies can use permission marketing to send personalized messages to customers, such as special offers or discounts. Companies can also use permission marketing to collect customer feedback and gain insights into customer preferences.
  
  Tips & Tricks: 
  When using permission marketing in SAP Marketing Cloud, it is important to ensure that customers are aware of the terms and conditions associated with receiving promotional messages. Companies should also ensure that they are compliant with data protection regulations when collecting customer data.
  
  Related Information: 
  For more information about permission marketing in SAP Marketing Cloud, please refer to the official SAP documentation: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD