What is origin in SAP CEC-MKT - SAP Marketing?

SAP Term: origin

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The master data that builds the contact's Best Record is created and enriched from different source systems, which we refer to as origins. The data that comes from these sources is referred to as IDs, for example, a customer account number, an email address, or a phone number. The origin of an ID can refer either to the source system from which the master data was derived that builds the best record, such as SAP_ERP_BUPA or SAP_CRM, or to just an ID type such as ‚EMAIL‘.

Smart SAP Assistant

• Key Concepts: 
  Origin is a term used in SAP Marketing Cloud to refer to the source of a customer’s data. It is used to track the source of customer data, such as whether it was imported from an external system or manually entered into the system. 
  
  How to use it: 
  In SAP Marketing Cloud, origin can be used to track the source of customer data. This can be done by assigning an origin code to each customer record. This code can then be used to identify where the customer data originated from. 
  
  Tips & Tricks: 
  When assigning origin codes, it is important to ensure that they are consistent and easy to understand. This will make it easier for users to identify where customer data originated from. 
  
  Related Information: 
  Origin codes can also be used in other areas of SAP Marketing Cloud, such as segmentation and targeting. By using origin codes, users can easily identify which customers belong to which segments or target groups.