What is occupancy type in SAP CEC-MKT - SAP Marketing?

SAP Term: occupancy type

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Characteristic of a utility premise that identifies whether the marketing location is owned or rented.

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• Key Concepts: 
  Occupancy type is a feature in SAP Marketing Cloud that allows users to define the type of occupancy for a customer. This can be used to determine the customer’s eligibility for certain offers or discounts. It also helps to segment customers into different groups for targeted marketing campaigns. 
  
  How to use it: 
  To use occupancy type, users must first define the different types of occupancy that they want to use. This can be done in the “Occupancy Types” section of the CEC-MKT SAP Marketing Cloud. Once the types are defined, users can assign them to customers in the “Customers” section. 
  
  Tips & Tricks: 
  When defining occupancy types, it is important to consider how they will be used in marketing campaigns. For example, if you are offering discounts for long-term customers, you may want to create an occupancy type specifically for those customers. 
  
  Related Information: 
  Occupancy type is related to other features in SAP Marketing Cloud such as customer segmentation and targeted marketing campaigns. It can also be used in conjunction with other features such as loyalty programs and customer surveys.