What is multi touch attributed in SAP CEC-MKT - SAP Marketing?

SAP Term: multi touch attributed

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: When a conversion is assigned to more than one campaign.

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• Key Concepts: 
  Multi touch attributed is a feature of SAP Marketing Cloud (CEC-MKT) that allows marketers to track the effectiveness of their campaigns by attributing customer interactions to multiple touchpoints. This feature enables marketers to understand how customers interact with their campaigns and which channels are most effective in driving conversions. 
  
  How to use it: 
  To use multi touch attributed, marketers must first set up their campaigns in SAP Marketing Cloud. Once the campaigns are set up, marketers can then track customer interactions across multiple channels and attribute them to the campaign. This allows marketers to gain insights into which channels are most effective in driving conversions and how customers interact with their campaigns. 
  
  Tips & Tricks: 
  When setting up campaigns in SAP Marketing Cloud, it is important to ensure that all customer interactions are tracked and attributed correctly. This will ensure that marketers have accurate insights into which channels are most effective in driving conversions. Additionally, it is important to regularly review the data collected from multi touch attributed to ensure that the insights gained are accurate and up-to-date. 
  
  Related Information: 
  For more information on multi touch attributed, please refer to the SAP Help Portal or contact your local SAP representative. Additionally, there are a number of online resources available that provide further information on this feature of SAP Marketing Cloud.