What is merge in SAP CEC-MKT - SAP Marketing?

SAP Term: merge

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An operation on the User Interface for target groups or segments. For example, for target groups, this enables you to keep all members from both target groups, regardless of whether they are common to both target groups or not. The result is a new target group.

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• Key Concepts: 
  Merge is a feature in SAP Marketing Cloud that allows users to combine multiple customer records into one. This is useful for keeping customer data up-to-date and accurate. It also helps to reduce duplicate records and ensure that all customer information is stored in one place. 
  
  How to use it: 
  To use the merge feature, users must first select the customer records they want to merge. This can be done by selecting the records from a list or by searching for them using keywords. Once the records have been selected, users can then click the “Merge” button to combine them into one record. 
  
  Tips & Tricks: 
  When merging customer records, it is important to make sure that all of the data is accurate and up-to-date. This will help ensure that customers are receiving the most accurate information possible. Additionally, it is important to review the merged record to make sure that all of the data has been correctly combined. 
  
  Related Information: 
  For more information on how to use the merge feature in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/product/CEC_MKT/Cloud/en-US/f9f8d7a2b3e14c8f9a7d6c3e2b3f5d1a.html